SUMMARY
A mental health writer creates content focused on mental health topics. Mental health content writers focus on building long-term relationships with your audience through blogs and social media posts, while mental health copywriters create sales-driven content like website pages and ads.
An experienced mental health writer brings expertise, trustworthiness, and better Google rankings to your website, so they’re essential for your mental health organisation if you want to connect with, support, and offer value to your audience.
Freelance mental health writers are everywhere. You can find them on LinkedIn, Fiverr, and other freelance platforms. But the question is, are they any good?
A mental health writer is a writer who specifically focuses on producing content in the mental health niche. You can hire mental health content writers, who focus on engaging and informing your readers through blogs, articles, and social media posts. Alternatively, you can hire mental health copywriters, who focus on selling your products or services.
The type of mental health writer you choose will ultimately come down to your organisation’s needs. However, when choosing a writer, there are a few things to bear in mind.
To answer your burning questions about mental health writers and why you need one for your website, this article will cover:
- What is a mental health writer?
- What is a mental health content writer?
- What is a mental health copywriter?
- Why do you need an experienced mental health writer for your website?
- How to find the best mental health writers
So, without further ado, let’s go!
What Is a Mental Health Writer?
A mental health writer specialises in writing about mental health and wellness topics. They aim to communicate mental health topics in an engaging, easily digestible way that educates, informs, and supports your readers.
Often, the best mental health writers will also have hands-on experience in mental health. For example, they may have experience in one of the following professions:
- Counselling
- Psychiatry
- Psychology
- Social work
- Support work
- Occupational therapy
- Mental health nursing
We’ll get onto why these mental health writers are the very best in the business. But first, mental health writers typically fall into two main categories:
- Mental health content writers
- Mental health copywriters
Let’s explore each in more detail below.
What Is a Mental Health Content Writer?
A mental health content writer produces long-form content (typically 1000 words and above) primarily to educate and inform your readers. The types of writing content writers specialising in mental health create are:
- Blog posts
- Technical articles
- E-books
- Guides and how-tos
- Social media posts
- Newsletters
The key purpose of mental health content writing is to build long-term relationships with your audience. This helps to improve your website’s authority on Google because it shows you’re invested in helping your readers.
Let’s explore each in more detail below.
What Is a Mental Health Copywriter?
Mental health copywriters focus on writing copy that encourages the reader to take a specific action, such as buy a product or service, or get in touch. This type of writing tends to be shorter, often around 500 – 600 words long, and includes:
- Website pages
- Sales letters and pages
- Advert copywriting
- Email campaigns
- Pay-per-click (PPC) ads
- Social media ads
- Brochures
You can see from the list above that copywriting is much more sales-focused. While the content may still educate your readers, its primary purpose is to get them to buy what you’re offering.
Why Do You Need an Experienced Mental Health Writer for Your Website?
Experienced mental health writers will bring multiple benefits to your website. However, the main advantage lies in Google’s rating guidelines.
Google rates the quality of a website’s content based on four principles: expertise, experience, authoritativeness, and trustworthiness. By choosing an experienced mental health writer for your website, you’ll have all four principles covered. Here’s how:
1. A Writer Specialising in Mental Health Brings Experience
When it comes to showing experience, first-hand anecdotes and expert guidance are key. A skilled writer specialising in mental health will have the experience needed to speak to your audience on a personal level. They’ll also understand the nuances of the language needed to avoid stigma and shame and encourage your readers to seek help.
2. Mental Health Writers Have Specialised Expertise
When Google rates content based on expertise, it’s really looking for the impact it has on a reader’s life. So, it’s important to show how and why you’re an expert organisation for mental health content.
Mental health writers ooze this expertise, and it leaks out in the way they write, the terminology they use, and how they touch on your readers’ pain points.
3. They Improve Your Brand’s Authoritativeness
While expertise is about you proving you’re an expert, authoritativeness is about your expertise coming across to your readers. When you hire an experienced mental health writer for your content, you’re showing your readers that you take their needs seriously. This, in and of itself, will improve your authority in the eyes of your readers.
4. An Experienced Mental Health Writer Will Earn Your Readers’ Trust
Combine content that prioritises expertise, experience, and authoritativeness and what do you get? Trust! A good mental health writer will also build trust with your audience by creating accurate, accessible content that is based on scientific evidence, not personal opinion or AI’s generic assumptions.
How to Find the Best Mental Health Writers
If you’re looking for a mental health writer, you’re in luck—there are many to choose from. However, this can be a blessing and a curse.
You know those big sales, where you have to sift through a tonne of stuff you don’t like to get to the one item you do? Well, searching for a reliable, skilled mental health writer can be a bit like that—it can take a while to find a goodie.
Copywriters and content writers specialising in mental health often work on a freelance basis, so you can find them on freelance platforms like Upwork and Fiverr. LinkedIn is also a good place to find freelance mental health writers.
Yet, the writers on these platforms are often underqualified and unreliable or use AI to create their content (not good, whatsoever!). Your best bet when searching for a writer is to find a mental health writing agency. Writing agencies that specialise in mental health, such as PsychWrite, offer many benefits that freelance writers may not:
- Expertise in Mental Health: The best mental health writing agencies will only hire skilled writers with practical experience in mental health. They’ll understand the nuances of mental health writing and know exactly how to appeal to your audience.
- Highly Polished Content: Agencies like PsychWrite not only promise expertly-written content but also a second pair of eyes to check over the content before it’s sent to you. Due to this process, you get two pairs of expert eyes on your content, which means it’s ready to publish immediately.
- Better Google Rankings: Hiring topic experts is the best way to tackle our current world of AI-written content (which is being penalised by Google, by the way). When you invest in a mental health writing agency, you’re ensuring topic expertise, which will translate to better Google rankings.
Choosing a mental health writing agency also means working with people who truly understand your organisation and audience and care about producing the most accurate content.
Final Note on Mental Health Writers
When it comes to producing written content for your mental health organisation, you can’t beat an experienced mental health writer. Their topic expertise (and hopefully practical experience in mental health) means you’ll not only produce content that resonates with your readers but also encourages them to buy into your products and services.
When considering a writer for your mental health website, ask yourself: do I need a content writer or a copywriter? Mental health content writers will focus on educating and engaging your audience through articles and social media content. Whereas, mental health copywriters will write in a way that compels your readers to buy from you.
The best place to look for mental health writing services is a mental health writing agency like PsychWrite. PsychWrite offers the ultimate combination of reliability, expertise, and an in-depth understanding of mental health.
Choosing PsychWrite means offering your readers the most helpful content and seeing more traffic to and sales on your website.
If your organisation needs expert mental health writing, contact PsychWrite here.
